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Let Your Beauty Shine

Let Your Beauty Shine

True Life Canvas - Permanent Cosmetics and Training Academy was introduced to the Coeur d’Alene community in 2013.

The establishment is owned by husband-and-wife-team Hayley and Aaron Gabriel. With Hayley’s artistry and experience combined with Aaron’s marketing expertise, along with permanent cosmetic artists Heidi Klein and Caitlin Redmond, True Life Canvas provides everything you need—artistry, comfort, experience and safety.

“My background is in fine art—my father Stephen Shortridge is a nationally acclaimed artist and I, too, paint,” says Hayley. “When I discovered I could use my artistic abilities to truly help people and change lives I thought it sounded like I couldn’t ask for a better job!”

At True Life Canvas, they offer permanent cosmetics including eyebrows, eyeliner and lips, scar camouflaging, small tattoo removal and microneedling, and the staff is experienced in 3D areola work for those who have undergone a mastectomy. In addition, they provide fundamental and advanced training in permanent cosmetics.

What makes True Life Canvas unique, according to Hayley, is “our level of cleanliness, our artistic abilities, our level of advanced education and true care for our clients and accomplishing their requests.” They are also a certified training facility hoping to educate their students in the best possible practices for cleanliness and hygiene as well as teach how to beautifully design and execute the work.

True Life Canvas

“We take our job very seriously and the trust our clients put into our hands,” according to Hayley. “Our first focus is to make our clients as comfortable as possible with topical anesthetics as well as listen closely to their desire for an end result. We do everything in our power to accomplish that.”

Hayley finds the work they do at True Life Canvas truly rewarding, saying, “I have clients on a regular basis cry tears of joy and ask if they can hug me—which I will never turn down. They express how the work I have done has truly changed their life. There are many reasons people choose to have procedures done, including many medical-related reasons.”

Aaron was born and raised right here in Coeur d’Alene, and Hayley was raised in the area from a very young age. “We are proud as adults to still call it home and raise our two little girls here!” smiles Hayley.

The True Life Canvas team supports their local community in various ways, and one life-changing thing they do to give back is through giveaways for cancer survivors, who can either nominate themselves or be nominated by another individual. They’ve even offered a scholarship for educational training. From volunteering at the food bank to donating services to help raise money for other causes throughout the community, Hayley, Aaron and the rest of the staff are doing their part to make a positive impact in the place they call home.

If you have been looking for a professional, caring and dedicated team who will provide the best in your permanent cosmetic transformation, look no further than True Life Canvas.

“We love what we do and love our clients, hoping to empower them to be their best self!” Hayley says.

True Life Canvas - Permanent Cosmetics and Training Academy

601 East Front Avenue, Suite 301

Coeur d’Alene, Idaho 83814


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